Restaurant Concept and Design

We just finished a really interesting assignment in communication design where we each came up with a unique concept for a restaurant and created a logo and menu design for it. My logo is hand drawn and all informational elements are set in Mrs. Eaves which is a really lovely serif typeface inspired by Bodoni.


Description: Mince is a family restaurant specializing in savory and sweet pies. Besides great food, Mince will offer a comfortable, relaxed atmosphere reminiscent of European hearth fire kitchens. Savory pies will come in two sizes, single and large for sharing. Assorted dessert pies will vary by the week and will be served by the slice. Mince will be located in the West Village neighborhood of New York City and will seat approximately 40 guests.


I superimposed my logo onto the awning of Foccacia Restaurant on 4th Street and Bank Street. I like this space because of the round pans hanging on the wall and also the fire oven that can be seen from the dining area.


This is the logo on the business card. The back will be a solid chocolate brown, the same color as the logo and text on the front.


The menus will be round and will display savory pies on the front and sweet pies on the back. Names of the different pies are set in small caps, descriptions in italics, and pricing in roman.